Portfolio & Writing Samples
I love working with many clients from different industries. Here are some of my favorite projects.
Articles & Blogs
The power and purpose of brand equity
How positive brand associations can drive loyalty and increase profitability — and the risks of developing a negative brand reputation.
Why now is the time to pay attention to neobrokers
Millennials have been accused of ruining everything from golf to marriage — but it turns out they’re not vindictive, they’re just poor.
In response to the systemic forces that created this situation, Millennials, together with Gen Zers, have transformed their saving, spending, and investing habits. And in a market where retail investors can lose up to a quarter of their gross returns in fees, it’s no wonder that people are looking for a more cost-effective way to enter the market.
The future of fintech: rebundling, rebanking, and reinventing the rails
Moving past the incumbent vs challenger narrative to forge new business models and sustainable finance. This is part five in a series of articles I wrote on the history, evolution, and outlook of fintechs within the broader commercial banking system.
Meme-based investing: why the “stonk market” is going crazy
If you watched in fascination as companies like GameStop and AMC reached irrationally high share prices in the last year, you’ve already witnessed the growing influence of meme stocks.
Throughout the past 18 months, multiple forces collided to create an ideal environment for new investors to enter the stock market. But perhaps nothing has been so impactful as social media.
How to make every email a marketing opportunity
In today’s ever-present buzz of chatbots, messaging apps, and social inboxes, it’s easy to overlook the mother of all (modern) business and marketing communication: the humble email.
What innovative companies have in common
Innovation is often described as a spark. A sudden flash of creative genius. An “aha moment” when an apple falls on Newton’s head or lightning strikes Franklin’s kite.
But it’s important to remember: sparks are caused by two forces colliding. A flint strikes a stone and poof! Combustion.
Without that interaction we’re left with an apple rolling on the ground or a bolt of lightning disappearing into the sky.
Celebrating 50 Years of the Copenhagen Theatre Circle
To commemorate 50 years of activity, the CTC published a book of its history. I contributed one chapter and did the book design.
Books, Reports & Handbooks
6 Lessons in Customer Centricity
A collection of Customer Cases wrapped up into one master report. I interviewed customers, wrote the cases, and synthesized the lessons learned.
Everything You Need to Know About Customer Centricity
An overview of the company’s value and methodology for new and prospective customers.
Transporeon: Behind the Mask Podcast
I was happy to host a number of episodes of Transporeon’s Behind the Mask podcast — a series that explored the specific challenges of managing road freight and logistics during the pandemic. We also created a spin-off series focused on sustainability and green logistics.
Webinars & Speaking
2020 Social Media Trends
Co-hosted with Matt Navarra for Falcon.io. I researched and presented top trends from our 2020 Handbook to over 900 attendees.
How to Win on LinkedIn
Researched and presented top tips from the LinkedIn Essentials Guide I created for Falcon.io.
There’s a lot more I can offer.
In addition to the examples linked above, I have collaborated with clients to produce:
Social media campaigns
Newsletters
Product descriptions and brochures
Event packages
Scripts and voiceovers
Interview guides
Corporate messaging and mission statements
Press releases
SEO- and conversion-optimized web pages
Translations (from Danish to English)
Other Work
If you have any other copywriting or content marketing needs that you don’t see listed here, feel free to contact me. I love a challenge.